This promo recipe was printed on the back of a label from a can of Eagle Brand Sweetened Condensed Milk and found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

CREAMY RICE PUDDING

Watch your family eat this creamy, tasty rice pudding with glee. Makes eight 1/2-cup servings.

1/2 cup uncooked rice, washed
3 cups boiling water
1 1/2 teaspoons salt
1 1/3 cups (15-oz. can) Eagle Brand Sweetened Condensed Milk
1/2 cup seedless raisins, if desired
2 eggs
1 teaspoon vanilla extract
1/4 teaspoon nutmeg

Put rice, water and salt into heavy 2-quart saucepan. Cover and cook over medium heat until water boils. Reduce heat and simmer until rice is tender, about 15 minutes. Remove from heat. Stir in Eagle Brand Sweetened Condensed Milk and raisins. Beat eggs just until blended. Add gradually, while stirring briskly, to rice-milk mixture. Return to low heat and cook, stirring constantly, until mixture coats a metal spoon. Remove from heat. Stir in vanilla extract and nutmeg. Serve hot or chilled.

This promo recipe was printed on the back of a label from a can of Eagle Brand Sweetened Condensed Milk and found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

MAGIC CHOCOLATE SAUCE

Desserts take on a party air served with this long-time family favorite sauce. Makes about 2 cups.

1 1/3 cups (15-oz. can) Eagle Brand Sweetened Condensed Milk
2 squares (2 oz.) unsweetened chocolate
1/8 teaspoon salt
1/2 to 1 cup hot water
1/2 teaspoon vanilla extract

In top of double boiler put Eagle Brand Sweetened Condensed Milk, chocolate and salt. Cook over rapidly boiling water, stirring often, until thickened. Remove from heat. Slowly stir in hot water until sauce is of desired thickness. Stir in vanilla extract. Serve hot or chilled.

This promo recipe was printed on the back of a label from a can of Eagle Brand Sweetened Condensed Milk and found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

DATE AND NUT ROLL

This is “elegant eating.” Makes 8 servings.

2 cups (about 44 wafers or 5 3/4 oz.) fine vanilla wafer crumbs
1 cup coarsely cut dried dates
1/2 cup coarsely chopped nut meats
1/2 cup Eagle Brand Sweetened Condensed Milk
2 teaspoons lemon juice (fresh, reconstituted or frozen)
Whipped Cream or Hard Sauce

In medium-sized mixing bowl combine wafer crumbs, dates and nut meats. In measuring cup combine Eagle Brand Sweetened Condensed Milk and lemon juice; pour into crumb mixture and knead well. Form into roll about 3 inches thick and 3 1/2 inches long. Wrap and refrigerate at least 12 hours. Serve with whipped cream or hard sauce.

This promo recipe was printed on the back of a label from a can of Eagle Brand Sweetened Condensed Milk and found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

MARSHMALLOW ROLL

Here’s a dress-up dessert that’s grand for a crowd.
Makes 10 servings.

1/2 cup Eagle Brand Sweetened Condensed Milk
1/4 cup water
1/2 pound (about 32) regular-sized marshmallows, cut into quarters
1/2 cup coarsely chopped nut meats
1/2 cup finely cut dried dates
2 1/2 cups (about 30 crackers or 5 1/2 oz.) fine graham cracker crumbs
Whipped cream, if desired

In medium-sized mixing bowl blend together Eagle Brand Sweetened Condensed Milk and water. Stir in remaining ingredients except cream. Shape into a roll about 3 inches thick and 6 inches long. Wrap and refrigerate at least 12 hours. Cut roll into 10 equal slices. Garnish with whipped cream.

This promo recipe from Dover Farms Whipped Topping was printed on the back of a label (container lid insert) and was found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

Warm Apple Crisp

6 cups thinly sliced peeled apples (RecipeCurio note: the word “cups” is crossed out with “apples” written in)
1/3 cup sugar
1 teaspoon cinnamon
1/2 teaspoon salt
2 tablespoons butter or margarine, melted
3/4 cup sugar
1/2 cup all-purpose flour
1/3 cup butter or margarine
BIRDS EYE DOVER FARMS Whipped Topping

Mix together apples, 1/3 cup sugar, cinnamon, salt and melted butter. Place in greased 8-inch square baking dish; set aside. Combine 3/4 cup sugar and flour; cut in butter until crumbly. Sprinkle over apples. Bake at 375° about 45 minutes, or until apples are tender. Serve warm with dollops of whipped topping. Makes 8 servings.

This promo recipe was clipped from a box of Minute Tapioca and found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

SAVORY MEAT LOAF

Try out 2 thin 2-inch slices salt pork, diced; add 2 tablespoons finely chopped onion and cook until golden brown. Combine pork, onion, and drippings with 2 pounds ground round beef, 1/2 cup Minute Tapioca, 2 1/2 teaspoons salt, 1/4 teaspoon pepper, and 2 cups strained canned tomatoes. Mix thoroughly. Bake in loaf pan in hot oven (450° F.) 15 minutes; then decrease heat to moderate (350° F.) and bake 30 minutes longer, or until done. Serves 10.

This promo recipe was clipped from a box of Minute Tapioca and found in a large collection, date unknown. I’ve type it below along with a scanned copy.

THICKENING FOR FRUIT PIES

Minute Tapioca in fruit and berry pies prevents soaked crusts, keeps juices from running over and burning in oven, and gives beautiful transparency to the fillings.

For fresh fruit pies, use 3 1/2 cups fruit, 1 to 1 1/4 cups sugar, and 1 1/2 to 2 1/2 tablespoons Minute Tapioca.

For canned fruit pies, use 2 1/2 cups drained fruit, 1 cup fruit juice, sugar to sweeten, and 2 1/2 tablespoons Minute Tapioca.

Combine Minute Tapioca, fruit, and sugar. Let stand 15 minutes, or while pastry is made.

Use as fillings for 9-inch pies.

This promo recipe was clipped from packaging of some kind, likely a box of Domino Sugar since it’s one of the required ingredients. It was found in a large collection, date unknown. I’ve typed it out below along with a scanned copy.

STRAWBERRY CHEESECAKE PIE

1 9-inch graham cracker crumb crust
1 pkg. (8-oz.) cream cheese, softened
1 cup sifted Domino Confectioners 10-X Sugar
1 teaspoon vanilla extract
1 cup heavy cream, whipped
1 pint strawberries
1/2 cup currant jelly, melted

Beat together cream cheese, sugar, and extract until smooth. Fold in whipped cream and pour into crumb crust. Chill several hours. Clean strawberries and place in a ring on top of chilled pie. Brush strawberries with melted jelly. Yield: 6 servings.