This was clipped from a recipe sheet or maybe a magazine, date unknown. I believe it’s a Pillsbury promo piece since its cake mix is one of the required ingredients. I’ve typed it out below (both sides) along with scanned copies.

Whoever thought of mixing a whole can of fruit, syrup and all, in a cake mix?

THE SECRET IS IN THE BATTER

Only Batter Cake mix is made of real cake batter, fresh dried to put in a box. Restore water, add eggs, and it blooms into batter again. A batter that holds extra ingredients so perfectly, promised the tastiest recipe cakes every time.

Recipe on the back:

Batter Magic Recipe

SWISS APPLE CAKE

1 package Pillsbury Swiss Style Batter Cake Mix
1 can (1 lb. 5 oz.) apple fruit filling
3 eggs

OVEN 350°
13×9-INCH CAKE

Combine in large mixer bowl cake mix, apple fruit filling and 3 eggs. Blend and beat as directed on package. Bake in a 13×9-inch pan, generously greased and lightly floured, for 40 to 50 minutes or until top springs back when touched lightly in center. Cool cake completely.

Top each serving with sweetened whipped cream spiced with cinnamon.

Note: If mixing by hand, mash fruit first.

At High Altitudes:

1. Prepare recipe above.
2. Bake at 375° for 35 to 40 minutes.