This promo recipe was printed on the back of a label from a can of Eagle Brand Sweetened Condensed Milk and found in a large collection, date unknown. I’ve typed it below along with a scanned copy.

DATE AND NUT ROLL

This is “elegant eating.” Makes 8 servings.

2 cups (about 44 wafers or 5 3/4 oz.) fine vanilla wafer crumbs
1 cup coarsely cut dried dates
1/2 cup coarsely chopped nut meats
1/2 cup Eagle Brand Sweetened Condensed Milk
2 teaspoons lemon juice (fresh, reconstituted or frozen)
Whipped Cream or Hard Sauce

In medium-sized mixing bowl combine wafer crumbs, dates and nut meats. In measuring cup combine Eagle Brand Sweetened Condensed Milk and lemon juice; pour into crumb mixture and knead well. Form into roll about 3 inches thick and 3 1/2 inches long. Wrap and refrigerate at least 12 hours. Serve with whipped cream or hard sauce.