Since the ad is longer than my scanner, I had to combine two scans to make a full copy. Just click the picture if you’d like to see a larger copy. Recipes are typed below.
Who said “No cake”?
INDEED YOU CAN make wartime cakes–minus shortening or minus sugar or minus eggs–with Swans Down! And what cakes . . . unbelievably light . . . tender! No ordinary flour could give such results.
EGGLESS CHOCOLATE CAKE
2 squares Baker’s Unsweetened Chocolate
1 cup milk
1 3/4 cups sifted Swans Down Cake Flour
3/4 teaspoon soda
3/4 teaspoon salt
1 cup sugar
1/3 cup shortening
1 teaspoon vanilla
Combine chocolate and milk in top of double boiler and cook over rapidly boiling water 5 minutes, stirring occasionally. Blend with rotary egg beater; cool. Sift flour once, measure, add soda, salt, and sugar and sift together three times. Cream shortening; add flour mixture, vanilla, and chocolate mixture, and stir until all flour is dampened. Then beat vigorously 1 minute. Bake in two greased and lightly floured 8-inch layer pans in moderate oven (375° F.) 20 minutes, or until done.
Eggless Cocoa Cake. Substitute 1/4 cup Baker’s Breakfast Cocoa for chocolate. Sift cocoa with dry ingredients and add cold milk with vanilla.
Orange Frosting. Combine 1 1/2 cups sifted confectioners’ sugar, 1 1/2 teaspoons grated orange rind, 2 tablespoons lemon juice, and dash of salt. Add 2 tablespoons hot melted butter or other shortening and beat vigorously 1 minute, adding more liquid, if necessary.
(All measurements are level.)
I am going to make this cake for the nursing home I work at.. ca I substitute splend whte and brown sugar for these recipes and have it come out OK.LINDA
I’m not sure Linda, if you give it a try make sure to let us know :).
MY MOM HAS MISPLACED HER RECIPES FOR LEMON CHIFFON CAKE AND BANANA NUT CAKE THEY ARE FROM THE 50’S. IF ANYONE COULD HELP I WOULD BE SO EVER GRATFUL
THANK YOU CINDY TODD
Hi, this is my first visit to your websiste. You are a Godsend; I have egg allergies and needed some desserts without them. Thanks for the Eggless Chocolate Cake recipe. Please keep them coming!
there used to be a recipe on the back of the swans down cake flour box for (I think it was called) a happy day cake. can I get that recipe?????
Happy Day Cake
2½ cups sifted cake flour
1½ cups sugar
3 tsp. baking powder
1 tsp. salt
1/2 cup shortening, at room temperature
1 cup milk
1 tsp. vanilla extract
Sift flour with sugar, baking powder and salt. Stir shortening to soften. Add flour mixture, ¾ cup of the milk and vanilla. Mix until all flour is dampened, then beat two minutes at medium speed. Add eggs and remaining ¼ cup milk. Beat one minute longer. Pour into two 9-inch layer pans that have been lined with parchment paper. Bake at 350 degrees for 25 to 30 minutes or until cake tester inserted in center comes out clean. Cool 10 minutes in pans; remove from pans and cool thoroughly on racks.
This cake also may be baked in three 8-inch layer pans for 25 to 35 minutes, or in a 13- by 9-inch pan for 30 to 35 minutes. Batter may be spooned into 36 medium paper baking cups in muffin pans, filling half full. Bake at 375 degrees for 20 to 25 minutes.
Hi, all – thank you for the Happy Day cake recipe. I also remember a spice cake version of the Happy Day Cake – would anyone know that? Thanks, and I really enjoy this website!
I made a cake that had the receipe on the Swans Down Cake Flour box around 1989 it was a strawberry cake with buttercream icing. Can anyone find that receipe and send it to me
I have been trying to find the Happy Day recipe for years. My beloved aunt, who passed away 3 years ago, used to make this when I was a child.She never wrote it down ’cause it was on the box!
I’m looking for a recipe from Swans Down “Black Magic” cake flour. I pulled it off a pad of recipes in a store around 1950. My mom raved over it, and then the recipe was lost. (very sad)
From a friend – see if this is it.
4 sq unsw choc, 4 tbsp shortening , 2 c sugar, 3 egg yolks… If so, email me and I will send it. Please put Black Magic Cake in the subject line!
Black magic cake – was this the receipe? Care to share it with us?
Someone was looking for a Black Magic Cake. I found this recipe. (not Swans Down)
1 pound light brown sugar
2 cups flour, sifted
1/4 teaspoon salt
1 cup hot water
1 stick butter or margarine
2 squares dark chocolate
2 eggs separated
1/2 cup buttermilk
1 1/2 teaspoon soda
1 teaspoon vanilla
1 cup sugar
4 tablespoons flour
1 cup water
2 squares of chocolate
The first group of ingredients is for the cake, the second for the icing. To make the cake, mix brown sugar, flour, and salt together in a large bowl. In a sauce pan, mix hot water, butter or margarine, and dark chocolate. Mix until smooth, more heat may be needed. Cool and add to flour mixture. Separate eggs. Beat yolks in buttermilk. Add soda and vanilla. Combine buttermilk and first mixture. Beat egg whites separately and fold in last. Bake in generously greased 9 x 13 inch pan at 350° for 30 to 35 minutes. While cake is baking, combine sugar and flour in icing ingredients in sauce pan. Add water and chocolate. Cook over medium heat, stirring constantly until thick. (Icing does not get real thick, just cook until it clears and simmers 2 or 3 minutes.) Spread icing on cake in pan while both are still warm.
My mom used to make a large red, white and blue jello mold in a glass brandy snifter. It was a family favorite and now she is gone and we cannot find it anywhere. I think the white was actually lemon with either ice cream or cool whip
I am looking for a prune spice cake with a hot topping over it. I believe she got the recipe from her local home bureau.
My mother used to make a one egg cake. The recipe was on the back of the Swans Down Cake Flour box. Does anyone have a copy of this recipe?
This looks like the place for odd cake recipes. My 90+ year old mother in law (grew up in South St. Louis, Missouri) says “Mother Mellon Cake” is her very favorite cake. I’m sure it has more to do with the memories that go with the cake than to do with the cake itself, but at her age memories are important. Has anyone heard of this??
i am looking for the recipe for chocolate cake as found on the swansdown cake box in the 40s or 50s
I am looking for a Recipe that was on the box of Swans Down cake flour in the 1940s. It was a Red Devils Food Chocolate Cake. It was made without milk and Bakers Unsweet Chocolate in Squares and it has eggs in it. Thank you ,Janice Dranka