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Intro: Good Pies & How To Make Them – Vintage Crisco

This is the inside cover and page 1 of the vintage recipe booklet “Good Pies & How To Make Them” that was published in 1928 by Crisco.

To review all pages in this booklet, simply visit the Crisco: Good Pies & How To Make Them Category [1] and click on a page title to review that section.

There are scans available of each page, just click the images to view a full size copy.

CRISCO BAKERY SERVICE SERIES No. 5

Good Pies and how to Make them

Recently we ran across the report of an investigation into present-day American eating habits. 2,591 school children, scattered throughout 12 states, were asked by their teachers to list everything served in their homes at dinner the day before. Only 442 mentioned pie.

Pie for dessert in only 9 homes out of 50!

What has been happening to America’s one-time national dessert? For many generations, pie was the favorite “topping off” of practically every family. It was put on the table many times a week–often even at breakfast. Today many homes seldom see a good pie. Why?

One reason: Because of their many outside activities women are spending less and less time in their kitchens. And, naturally, many of them have lost the knack of making a good pie.

Perhaps another reason: Too few bakers really make the type of pie desired by the American family. So, after many disappointments, numbers of housekeepers have simply stopped serving pie.

Good Pies are Good Business

Yet, good pies are good business. Restaurants have already found that out. Those that serve a good pie have a large call for the old favorite dessert. In fact, many eating places have found a delicious wedge of pie an effective means of bringing new diners to their tables.

We know, too, of many bakers turning out first-class pies who have built up a large, profitable sale for this specialty. And they get their own price–a good one, too–for their pies.

It is the purpose of this little booklet to discuss pie baking in a thorough-going way–from the standpoint both of materials and of method.